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It all depends on your requirements. Most of the time the best strategy to build business eventually is SEO at it generates more than 33% of conversion rate which is higher than any other digital marketing strategy.

SEO generates the most sales than any other digital marketing strategy which is upto 33% of conversion rate

Branding is basically reaching maximum number of audience organically or through paid advertisement. Social media marketing stands to be great option for making your business a brand.

It all depends on the strategy you choose. Paid marketing usually cost a bit higher investment as compared to driving organic traffic. Organic traffic takes time while paid marketing is quick