What are Intent Targeting Keywords and their types?

Intent-targeting keywords are specific keywords or phrases used in digital advertising to target a specific audience based on their intent or behavior. These keywords help advertisers reach their target audience by matching the user’s search query with relevant ads.

The four types of intent-targeting keywords are:

• Informational: These keywords are used by users who are searching for information on a particular topic. Users using informational keywords are generally in the early stages of their buying journey and are looking to learn more about a product or service. Examples of informational keywords include “how to” and “what is.”

• Transactional: These keywords are used by users who are ready to make a purchase or take a specific action. Users using transactional keywords are often in the later stages of their buying journey and are looking to buy a product or service. Examples of transactional keywords include “buy,” “order,” and “subscribe.”

• Commercial: These keywords are used by users who are comparing products or services before making a purchase. Users using commercial keywords are in the consideration phase of their buying journey and are looking to compare features, prices, and reviews. Examples of commercial keywords include “best,” “review,” and “compare.”

• Navigational: These keywords are used by users who are looking for a specific website or brand. Users using navigational keywords already know about a particular brand or product and are searching for the brand’s website or other related information. Examples of navigational keywords include brand names or URLs.

By using intent-targeting keywords in your digital advertising campaigns, you can reach the right audience at the right time with the right message.

How to find search intent keywords :

Note :

Is HTML necessary for SEO?

HTML (Hypertext Markup Language) is a necessary component for SEO. HTML is the backbone of web pages and the way search engines interpret and understand the content on a website. HTML is used to create the structure and layout of a webpage, and it also provides the information that search engines use to index and understands the content of a website.

Some of the important HTML tags for SEO are:

• Title tags (<title>): The title tag is used to specify the title of a webpage, which appears as the clickable headline in search engine results.
• Meta tags (<meta>): Meta tags provide information about a webpage, such as the description that appears in search engine results and the keywords that the webpage is optimized for.
• Header tags (<h1>, <h2>, etc.): Header tags are used to create headings and subheadings on a webpage, which help search engines understand the structure of the content and the importance of different sections of the page.
• Alt tags (<img>): Alt tags are used to describe images, which can help search engines understand the context of the image and make the image accessible to users with screen readers.

Additionally, HTML allows you to implement structured data, which is a way to provide more information about your page to the search engine. It helps to give the search engine more context about your content and allows them to display it in a more rich and more engaging way in the search results.

In summary, HTML is a necessary component for SEO as it provides the structure and information that search engines use to understand and index a website’s content. It allows you to provide important information to the search engine such as the title, description, and context of your content, making it more visible and accessible to the users

Read More blogs : https://www.crawlmyline.com/blog/

Is SEO better than Google ads?

SEO and Google Ads are both important digital marketing strategies, but they serve different purposes and have different advantages.

SEO (Search Engine Optimization) is the process of optimizing your website to rank higher in search engine results pages (SERPs) organically, without paying for it. The goal of SEO is to increase the visibility of your website and drive more organic traffic to your website.

The benefits of SEO include:

• Long-term results: Once your website is optimized for search engines, it will continue to rank well and drive traffic to your website over time.
• Cost-effective: SEO is a cost-effective way to drive traffic to your website, as you don’t have to pay for each click like you would with Google Ads.
• Builds trust and credibility: When your website appears at the top of search results, it is seen as more credible and trustworthy by users.

Also Read : https://smefinanceservices.in/nsic-registration/

Google Ads, on the other hand, is a paid advertising service that allows you to display ads on Google’s search results pages and other websites across the internet. The goal of Google Ads is to drive traffic to your website by paying for each click on your ads. The benefits of Google Ads include:

• Immediate results: With Google Ads, you can start driving traffic to your website immediately after setting up your campaign.
• High visibility: Google Ads allow you to display your ads at the top of search results, which can increase visibility and drive more traffic to your website.
• Targeted advertising: Google Ads allows you to target your ads to specific demographics, locations, and keywords, which can increase the chances that your ads will be seen by potential customers.

In summary, SEO and Google Ads are both important digital marketing strategies, but they serve different purposes and have different advantages. SEO is a cost-effective way to drive organic traffic to your website over time, while Google Ads allows you to drive immediate traffic to your website by paying for each click on your ads. Both can be used together to maximize your visibility and drive more traffic to your website.

Is SEO a high-paying job?

SEO can be a high-paying job, depending on the individual’s experience, skills, and location. According to data from Glassdoor, the average base salary for an SEO professional in the United States is around $60,000 per year, with some senior-level positions paying upwards of $100,000 or more.

However, it’s important to note that SEO is a competitive field and the salary can vary widely depending on the location, the size of the company, the individual’s level of experience, and their specific skillset. For example, SEO professionals working in large metropolitan areas like New York City or San Francisco may earn higher salaries than those working in smaller cities.

Also, an SEO professional with a specific skill set such as technical SEO, e-commerce SEO, local SEO, etc. may command a higher salary. Additionally, those with more experience and an established track record of success in the field may be able to command higher salaries than those just starting out.

In summary, SEO can be a high-paying job, but the salary can vary widely depending on the individual’s experience, skills, and location. With the right skills and experience, an SEO professional can command a high salary, but the competition can be tough and the salary may vary widely depending on the location and the size of the company.

What are SEO canonical tags, and How do they work?

Canonical tags have been introduced to the SEO community for more than a decade since 2009. They are considered one of the best inventions by SEO experts. There are duplicates of contents when searched in the search engines. This is where the canonical tags play their role.

What do you understand by SEO canonical tags?

“Canonical” means related. The SEO canonical tag avoids duplicate or “identical” material from displaying on various URLs, which might cause difficulties.

When we use the term canonical tag, we mean it is a small segment or a piece of HTML code that specifies the main version that is either similar, a copy, or closely related to the actual pages.

In simpler terms, if there is similar content or comparable content available over various URLs, SEO experts recommend using canonical tags. The most crucial version should be indexed in such cases.

How is an SEO canonical tag represented?

SEO canonical tags are put in the header section of a web page and have a uniform and straightforward syntax and is represented as: <link rel= “canonical” href= “https://example.com/sample-page/”/>

If we explain it in simpler English and break down the code in smaller parts it would mean:

• link rel here means “canonical“: This tag’s link points to the page’s original (canonical) version.
• Href means “https://example.com/sample-page/”: This is the canonical version’s URL.

ex :

• http://www.example.com
• https://www.example.com
• http://example.com
• http://example.com/index.php
• http://example.com/index.php?r…

Why is a canonical tag so important?

Duplicate or exactly similar contents are a complicated subject leading to confusion among readers. Similarly, when browsers scrawl multiple URLs with similar (or closely related) content, it may lead to a number of SEO-related problems.

It also makes them confused to choose the preferability because of the following factors:

• Which version (the original or the related) of a page should be indexed (just one!)
• For relevant inquiries, which version of a page should be ranked.
• Whether “link equity” should be consolidated on a single page or distributed over different editions.
• Besides, in case a search engine comes across multiple duplicate contents, there is always a chance that the comparatively unique content loses its importance.
• Secondly, when there is duplication of contents on a broad scale, it dilutes the site’s ranking. In such instances, if your site does not fall under the proper hierarchy, the search engines may direct it to the original URL. When SEO canonical tags are used, it helps to control the duplicate contents.

The Best practices while using canonical tags

The concern about content that is duplicated is challenging to resolve. Therefore, while utilizing the canonical tag, some factors must be tried to be maintained, which will be helpful.

• Self-referential canonical tags are considered good: If there are multiple duplicates of a particular URL, the canonical tag referring to one URL is a good practice.
• Canonicalize your home page ahead of time: Given the prevalence of duplicates of the homepage and the fact that readers tend to link with the homepage of a site in various methods. A canonical tag that is used on the template of the homepage is usually considered brilliant to avoid unforeseen difficulties.

• Powerful canonical tags must be double-checked to avoid errors: When a site has incorrect code, it must have used a dissimilar canonical tag for each URL version (entirely missing the whole point of the canonical tag). Therefore the URLs must be properly-checked, specifically on CMS-based sites and e-commerce sites.
• Abstain, sending miscellaneous messages: If various messages are transmitted, the search engines may ignore or misinterpret a canonical tag. If you can prevent it, chaining canonical tags is not a bright idea. Send unambiguous signals; otherwise, search engines will make poor decisions.
• Canonicalizing near-duplicates should be done with caution: Most people associate canonicalization with exact duplication. On near-duplicates, the canonical tag can be used, but in such cases, proceed with caution. Typically, it is acceptable to use canonical tags for sites that are similar, for example product pages which differ only in location or currency, or a single material attribute. But non-canonical versions for that particular page may not be suitable for ranking during a search. Search engines may disdain the tag if the pages are too dissimilar.
• Remove cross-domain duplicates by canonicalizing them: It is acceptable to use the canonical tag between domains of sites with the same owner. The canonical tag concentrates the ranking power on a single site. Remember that canonicalization will prohibit sites that are non-canonical from ranking. Therefore, it is crucial to note this application is appropriate for your needs.
• Ensure that the canonical URL is reachable: Sometimes, the search engine redirects to a different URL or URLs with 404 error codes. Robots. txt-blocked URLs are also a common thing. Therefore, canonicalize URLs that are allowed in your robots.txt file and return a 200 response code. A site’s XML sitemap must include a canonical URL. Look for noindex tags in canonical URLs.
• If you’re using a program that generates canonical tags dynamically, double-check them. Some plugins and CMS platforms may generate a unique self-referencing canonical for each URL published on your site, defeating the point of URL canonicalization.
• Make use of absolute URLs: Always include the whole URL when adding a URL to a canonical tag. This means that the URL must have the following elements:

( HTTP:// The www The.com ) a portion of the domain name. They are referred to as “Absolute URLs,” Whereas “Relative URLs” are URLs that include the part following the “.com”. They aren’t recognized by Google when it reads the canonical tag. When an absolute URL is not provided, the search engines will ignore it.

Avoid these canonicalization blunders.

There are some of the most typical blunders people make while attempting to canonize:

1. Through the use of robots.txt blocking the URL that is canonicalized.
2. ‘noindex’ setting must be done for canonicalized URL.
3. 4XX HTTP status code must be set for the canonicalized URL.
4. Every single paginated pages must be canconized to the root page.
5. Canonical tags should not be used with the hreflang.
6. Using various rel=canonical tags.
7. in the <body> Rel=canonical has to be avoioded.

Canonical tags are a signal to search engines rather than a direction. There are inspection tools that generally show both the Search Engine selected canonicals or the ones selected by the user, in the Google Search Console.

Also Read :

• What is Seo
• What is White Hat Seo
• What is black hat SEO
• How do Search Engines work
• Types of SEO Tactics
• Negative Seo
• What is Gray hat Seo
• What is a Title tag in SEO
• What are meta description tags
• What Are Meta Keywords Tags
• What are Seo HTML heading tags
• What is Seo optimized Domain Name
• What are SEO canonical tags

How to choose an SEO-friendly domain name? What is SEO Optimized Domain Name

A domain is a name used for a website on the internet. The URL visitors type into their browser to get to your website.

The domain is the first component of a domain name (that comes before the dot), and the domain extension is the last portion (after the dot sign) in the domain, and “.com” / “.in” / “.org” are the extension.

While registering for a domain name, you must select both the domain and the extension based on the nature of your website.

What is the significance of your domain name?

• It establishes the brand name: An exemplary domain name raises brand awareness and encourages customers to stay with you.
• It gives your website credibility: Your domain is the first thing your visitors will notice. Your website will appear more professional with an excellent domain name.
• It boosts click-through rates (CTR): A decent domain name can help raise search traffic and increase the click-through rate (CTR).

The impact that your domain has on the SEO and search rankings.

Your domain can affect your SEO and search rankings in two ways:

• Keywords
• Branding

What is an SEO-optimized domain name?

An SEO-optimized domain name is one that presents your website and informs search engines and users about its purpose, as well as the products and services it provides. Such domains are more likely to stand out and click on search result lists. As a result, choosing the correct domain name can help you target your audience while improving your search engine rankings.

How to choose an SEO Optimized domain name?

1. Use top-level domain extensions (TLDs): It is very important to understand why a domain is being purchased and what extension best suits the purpose of business. There are more than 1000 extensions to pick from the domain name system, making it difficult to make a decision.

W3Techs reports that the “.com” suffix appears on more than 49% of all domain names. Creators can also use other popular domain extensions such as “.net”, “.org”, “.edu”, “.info”, and so on. Extensions of top-level domains are SEO Optimized to make it search engine friendly.

“.com,” “.net,” “.org,” and “.edu” are the most popular domain extensions.

• .com – A.com domain is reserved for commercial enterprises or profitable websites.
• .net stands for “networking,” and it was established for network-related websites.
• .edu – This extension is typically used by educational websites.
• .org – This extension is mainly used by non-profit organizations.

Choose domain names that can be used to build a brand. It is a matter of question that some widely known websites appear higher in search results than brand-new sites; what may be the reason behind this? The reason is simple; they are a brand known to the world instead of being just a website. ‘Brand signals’ are used by search engines like Google / Internet Explorer to display articles from high-quality websites.

What, on the other hand, makes a domain name brandable? Some important considerations must be taken :

• Use a brandable name that is unique and may or may not have a specific meaning.
• It must be pretty straightforward and simple to memorize.
• It should be a simple word to say.
• It must be unique and distinct by itself so that it stand ahead of the competition.
• Adding related and short descriptive keywords may be very useful. But when a new domain main sounds like a brand, it is an added advantage.

3. Make your domain name as brief as possible.

The domain name should be as brief as feasible. Short domain names are simple to remember and pronounce. According to a survey, the most common domain name length is around 12 characters. SEO Optimized experts recommend that the domain must be between 6 and 14 characters long.

4. Keep your domain name free of hyphens and numbers.

When choosing a domain name for SEO, hyphens and numbers should always be avoided. It’s more difficult to say because of the hyphens and numerals. When looking for a domain name for a new website, keep it simple and avoid using hyphens or digits.

What if the name included any hyphens or digits, such as “goo-gle.com” or “Number1google.com”? Of course, the firm would not have grown as quickly.

5. Make it simple to type and remember.

Finding an easy-to-remember domain name is critical for internet success. It is pretty difficult for visitors to type a complex domain name. It is also difficult for them to recall.

For difficult names, when your users wish to return to your website, your domain name will confuse them, and if they input it incorrectly, they will end up on another website. Not to mention that you will lose visitors and revenue this way.

When we compare with a brand, we see they all have one thing in common: they are all easy to spell.

6. Avoid using letters that are repeated.

Another thing to remember when buying a domain is to avoid using repeated letters. Keep it simple at all times.

Most people will mistype your domain name and move to another site if your domain has repeated letters. The majority of desirable domain names have already been taken. However, just because your firm is in the same category doesn’t mean you should utilize the same brand name or replicate the letters.

7. Use domain name generators to come up with new domain names.

It’s no surprise that most good domain names have already been taken. Fortunately, there is a method for producing hundreds of thousands of domain names. This is where a domain name generator can help.

• A domain name generator, in essence, adds relevant and most prevalent suffixes automatically.
• Domain name generators helps the creators come up with new domain names. A domain name must be search engine friendly so that it is benefitial for the site.

8. Include a keyword in the domain name

Keywords are crucial when it comes to search engine optimizatiohttps://www.crawlyourlink.com/category/search-engine-optimization/n (SEO).

You usually include keywords in the title, meta description, URL, and numerous times inside the article for a page on your site, for example.

Why not include a term in the domain name?

It has no SEO benefits, but it may increase your search traffic by encouraging more people to click on your listing.

• Make a list of a few domain names that suit your business before registering one.
• If necessary, you can also use a domain name generation tool.
• Also, use the most popular extensions while registering your domain.

9. Authoritative

SEO experts advise against using adjectives like best, top, and similar terms in domain names. Because it isn’t the best if one has to tell them it is. Remember that authority is earned, not purchased.

10. Effortless while ranking

It should be unique and straightforward to rank. You may run a Google search for your brand name to see what resources are ranking for it.

Meta description: Choosing SEO optimized domain name is a difficult task. There are numerous considerations to make. A brand can be created after some basic work is done and thus increases search traffic by selecting a perfect domain name.

Also Read :

• What is Seo
• What is White Hat Seo
• What is black hat SEO
• How do Search Engines work
• Types of SEO Tactics
• Negative Seo
• What is Gray hat Seo
• What is a Title tag in SEO
• What are meta description tags
• What Are Meta Keywords Tags
• What are Seo HTML heading tags
• What is Seo optimized Domain Name

What are SEO heading tags (H1), and how to use them?

Header tags also referred to as heading tags, are mainly used to divide the headings and subheadings that we use and see on any web page. Depending on the significance, these tags are represented from H1 to H6. The header tags help increase a web page’s ranking and readability during a query raised in any search engine.

When we write “H” while representing H1, H2, etc., it denotes the “heading element.” In SEO language, these are referred to as “header tags.”

What are H1 or heading tags?

The H1 is an HTML tag indicating the heading of a website.

Let us simplify it:

• HTML: is the abbreviation for Hypertext Markup Language. This is the language and is technical and used to construct web pages on most websites.
• Tag: An HTML tag is a fragmented code instructing your web browser to display the content.
• The heading tag is H1; depending on the significance, these headers are divided.

H1 — It represents the post’s title. They’re usually keyword-focused, on a webpage or post’s “main concept,” and written to pique a reader’s interest. Many various tactics are used in good SEO. Another significant aspect of “on-page SEO” is HTML to format the page. H1 tags on your pages are an essential element of this. It’s critical to understand how to use these H1 tags because they’re one of your site’s most essential search engine ranking elements.

Heading tags in HTML are used to format your page’s headings in order of priority. The H1 tag is the first one on the page, and it tells search engines what to expect from the rest of the page.

To elaborate on what an HTML tag is, HTML (Hypertext Markup Language) is a website-building language. An HTML tag is a simple code that directs a search engine (such as Google) to display the material on a page.

How to write H1 tags?

An H1 tag is produced by sandwiching the heading between two lines of HTML formatting, as shown below:

• <h1>the content comes here <h1>
• <h1> informs the search engine that the tag begins here, and <h1> informs the search engine that the tag ends here.

What is the importance of H1 tags?

In SEO, H1 tags are essential. It’s the second-most crucial ranking element, according to SEO experts.

• H1s stand out on the page because of their size, and they inform readers about what they may expect to see on the remaining page.
• Over time, SEO has evolved to focus more on accessibility and usability and provide a positive experience to the readers, rather than simply meeting all of the technical requirements. An H1 tag, unlike an HTML title tag, does not just instruct search engines or web pages what to display. However, it impacts the user experience, which is crucial for SEO.
• The page title is essentially the H1 tag. The title tag appears on search engine results pages, whereas the H1 tag appears on the page itself. Many individuals utilize the same HTML title tag – H1 so that when a user clicks through to the website, everything matches, and the user lands on that particular webpage and the ranking of the page.
• H1 tags that are appropriately chosen and formatted can significantly impact how well your content ranks in search engines and how well searchers respond to it.
• Through the header, the search gets simplified and streamlined. Readers can enable shortcuts to jump between marked headers, navigation easier.
• Another reason headers are crucial for SEO is that they let users traverse the page more quickly.

SEO Best Practices for the H1 Tag

• The H1 tag should be the same as the page title or minor differences because CMS is set up in this manner.
• The keywords must be present in the heading. The keywords must be present in both the header and the title. Tactfully, the main keyword must be used in the title, and related keywords can be used in H1 if the content creator has a different title and heading.
• It is important to remember very long headings must be strictly avoided as they must not exceed 65 characters. Instead, the short heading must be made descriptive.
• It is essential that the H1 tag is accessible and readable to searchers and not hidden. Some themes in WordPress generate H1 tags, but these hide the keywords. Further, the users cannot see the page in the related search.
• The presentation and the style of the H1 should be distinct from the remaining headings.
• Organize your headings in a hierarchical order; otherwise, you risk confusing both search engines and users. If we simplify the words, the <h1> tag should be first in the HTML code, followed by h2, h3, and so on.
• Only one H1 tag must be there on a page to avoid confusion.
• The user’s intent should be reflected in the H1 tags. If the user does not find the H1 tags interesting, they will leave the page, negatively impacting the SEO, and the customer is lost.

Evolution trend of using the H1 tags:

Google’s algorithms are updated regularly, affecting the ranking of the web pages. It should be taken into account that H1 headings have changed throughout time, as have the best practices for using them. According to the earlier method, you were only intended to have one H1 per page. The H1 should have been the most prominent text on the page, including the long-tail keyword. Still, the recent update says to increase the CTR and the ranking, and the H1 tags must be catchy, descriptive, user friendly yet short ( kept within 65to 120 characters); otherwise, it is not reflected in the search engine.

Bottom Line: H1 tags should be used on all of your site’s primary pages to pull the reader in and give a clear indicator of the page’s content. It can significantly impact SEO performance if you have great H1 tags, especially if they match your title tags.

What is White Hat Seo ( Search engine optimization )?

White hat SEO tends to be preferred by many webmasters because it is more natural. It does not involve any Black hat techniques which would be termed as unethical or even illegal. What is also unique about this is that it always improves the search ranking of a website.

Some of the White hat seo method if it follows the following are :

• Of it confirms to the search engine guidelines
• If it does not involves any description
• it ensures that the content a search engine indexes and subsequently ranks is the same content a user will see.
• It ensures that Web page content should have been created for the users and not just for the search engines.
• It ensures the good quality of the web pages
• it ensures the useful content available on the web pages
• Always follow a white hat SEO tactic and don’t try to fool your site visitors. Be honest and definitely you will get something more

Why use a white hat seo?

Why not go for the black hat techniques which would hurt your ranking in SERPs?

There are many reasons for these questions.

One is because one might think that ranking is the sole purpose of optimization but it is not.

Of course, you want your website to have good rankings but that is not the only reason why you optimize a website.

You do it because you want to get better traffic which will, in turn, bring in more profit.

So what is white hat SEO?

White hat means original and this is achieved through strategic keyword usage.

Search engines are looking for content that is not only relevant to the keyword but also fresh. So the main thing that a Search Engine can see in a site is relevant content and fresh content, which are updated regularly.

But just how can you achieve the original content?

In order to get a good rank in search engine results pages (SERPs), it is important that you employ white hat techniques.

This will ensure that your website will receive fresh and relevant content.

Also, your website will not be penalized for utilizing black hat strategies such as over-optimization.

Better search rankings is by using ethical techniques of SEO.

These techniques include proper keyword extraction from your articles, writing original and unique articles based on your keywords, building link popularity, and ensuring that your site is not banned by search engines.

All of these techniques will improve your website rankings.

The quality of your website content is a major factor behind search engine ranking. The more quality articles you produce, the better it will be for your site’s rankings.

So, what does all this have to do with white hat seo techniques?

If your website is built around a particular theme,

for example,

Dog training, then you may want to focus on this topic and make sure that you produce high-quality content.

This will ensure that your marketing campaign will reap benefits in the long term.

A good strategy for this would be to start building links to your site while at the same time producing quality content.

By doing this you will build trust and over time this will lead to more sales.

More benefit of white hat techniques is that you will find that the results are likely to remain for longer than those that come via black hat techniques.

This is because the above-mentioned techniques are designed to provide relevant content and the keywords used are also likely to stick.

Black hat strategies such as link harvesting or buying links are less likely to remain for long as they will ultimately prove to be unsuccessful.

This is because the user is not able to relate to the content and will in turn click off without clicking on any links.

This is not good for your ranking as the quality of your site will suffer and more importantly, you will not receive any traffic.

Hire your best SEO agency in Mumbai for better and more successful Seo campaigns.