Intent-targeting keywords are specific keywords or phrases used in digital advertising to target a specific audience based on their intent or behavior. These keywords help advertisers reach their target audience by matching the user’s search query with relevant ads.
The four types of intent-targeting keywords are:
- Informational: These keywords are used by users who are searching for information on a particular topic. Users using informational keywords are generally in the early stages of their buying journey and are looking to learn more about a product or service. Examples of informational keywords include “how to” and “what is.”
- Transactional: These keywords are used by users who are ready to make a purchase or take a specific action. Users using transactional keywords are often in the later stages of their buying journey and are looking to buy a product or service. Examples of transactional keywords include “buy,” “order,” and “subscribe.”
- Commercial: These keywords are used by users who are comparing products or services before making a purchase. Users using commercial keywords are in the consideration phase of their buying journey and are looking to compare features, prices, and reviews. Examples of commercial keywords include “best,” “review,” and “compare.”
- Navigational: These keywords are used by users who are looking for a specific website or brand. Users using navigational keywords already know about a particular brand or product and are searching for the brand’s website or other related information. Examples of navigational keywords include brand names or URLs.
By using intent-targeting keywords in your digital advertising campaigns, you can reach the right audience at the right time with the right message.
How to find search intent keywords :
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