The field of search engine optimization (SEO) has its origins in the early days of the internet, when search engines such as Archie, Veronica and Jughead were used to search for information on the World Wide Web. However, SEO as we know it today, began to take shape in the late 1990s and early 2000s, with the advent of search engines like Google, Yahoo, and Bing.
During this time, webmasters and marketers began to realize the importance of optimizing their websites to rank higher in search engine results pages (SERPs) in order to drive more traffic and increase visibility. This led to the development of techniques and strategies to improve a website’s visibility and ranking in search engine results pages (SERPs).
In summary, the concept of SEO started to take shape in the late 1990s and early 2000s, as search engines became more sophisticated and webmasters and marketers began to understand the importance of optimizing their websites to rank higher in search engine results pages (SERPs).